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INSIGHTS

FOCUS ON | Creating an AI CONCEPT
by Root Studio
July 18, 2023
We designed a capsule collection with the help of artificial intelligence and we wondered how to combine human experience with this new technology....
- #FOCUS ON
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STRATEGY 101 | What is a trend?
by Root Studio
July 10, 2023
A trend is a prevailing pattern or direction of change in a particular domain or industry. It represents the general movement or popularity of a ce...
- #STRATEGY 101
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FOCUS ON | THE FINISHING
by Root Studio
June 29, 2023
What does finishing mean, and why can it make a difference in a design collection? THE FINISHING is the set of processes carried out on fabrics to improve their appearance, the sensation to the touch, and other physical properties such as resistance to washing, elasticity, breathability, and everything a garment needs. Finishing techniques can unleash boundless imagination, as they have the power to elevate the look of a design collection. There are multiple reasons why finishing can enhance the collection's appeal.
- #FOCUS ON
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