STRATEGY 101 | What is a trend?
by Root Studio
A trend is a prevailing pattern or direction of change in a particular domain or industry. It represents the general movement or popularity of a certain style, behavior, or idea that gains widespread attention and influence within a specific timeframe. Trends often emerge and evolve due to a combination of social, cultural, economic, and technological factors, shaping the preferences and behaviors of individuals or communities.
What is the Fashion Cycle?
The Fashion Cycle refers to the process of how trends and styles emerge, gain popularity, and eventually decline.
How to use the Fashion Cycle in the design process?
Incorporating the fashion cycle into the design process can help designers stay current, anticipate trends, and create collections that resonate the market. However, for aspiring fashion designers, it can be a huge help–or distraction. Here are some tips to use your knowledge and improve your design process:
1. Focus on NEED FULFILLMENT
2. Research and Concept Development
3. Adaptability: Remain Flexible
4. Follow your intuition
Can the Fashion Cycle be used in other contexts?
Yes, the concept of a cycle can be applied to various contexts beyond fashion. The basic idea of a cycle, which involves a sequence of stages or phases that repeat over time, is applicable to many other domains. Here a few examples:
1. Music
2. Technology
3. Art
4. Television
5. Consumer Behavior